Christmas Embroidery Personalisation

Christmas is all about thoughtful gifting, and live embroidery transforms an everyday purchase into something truly personal. From initials and names to exclusive festive motifs, customers can watch their gifts being personalised in-store, creating a memorable experience and something completely unique to take home.

Over the years, we've brought Christmas embroidery pop-ups and live personalisation experiences to some incredible brands such as Victoria's Secret, Dior and Accessorize, with festive activations proving especially popular with all customers.

Below, we're sharing some of our favourite Christmas embroidery pop-ups and why live embroidery could help your brand make its mark this gifting season.

Bring Personalisation to Victoria's Secret at Christmas

We partnered with Victoria’s Secret across a multi-city series of live embroidery activations throughout the Christmas period, bringing personalised embroidery experiences to customers across multiple UK and Ireland locations, including London, Manchester, Newcastle, Cork and Glasgow (Ireland & Scotland).

Christmas is one of the busiest times in retail, making it the perfect opportunity to turn gifting into something more personal. Customers could have their purchases embroidered in-store, creating a memorable experience while adding an extra-special touch to their Christmas shopping.

Working across multiple locations meant adapting to different stores, customers and event setups while delivering the same polished experience each time.

Our work with Victoria’s Secret is a great example of how live embroidery can become part of a larger seasonal campaign — not just a one-day event. Whether you’re planning a single Christmas pop-up or a programme across multiple locations, we can travel, adapt and bring the embroidery experience directly to your customers.

Take a look at some of the social content shared around Victoria’s Secret’s 2024 Christmas personalisation campaign, featuring our live embroidery activations across the UK and Ireland.