Accessorize x Good Manner | How Live Embroidery Created a Memorable Brand Activation
Live embroidery, personalisation and a little bit of Christmas shopping made for a brilliant day at Accessorize.
We recently joined Accessorize x Good Manner in Manchester for a full-day live embroidery event, bringing our embroidery machine into store and giving customers the opportunity to personalise their purchases across a whole range of accessorize products.
Turning shopping into an experience with live embroidery
Our events create curiosity. Our machine was running throughout the day, naturally attracting attention from shoppers passing by - a natural reason for customers to stop, ask questions and get involved.
Their shopping experience became that much more personal when realising they could pick embroidery placement and thread colour. Rather than buying a standard accessory, they created something that felt like it had been made specifically for them.
A brand activation that encouraged customers to buy
Having our setup there, actively influenced people’s buying and shopping experience. There was a real sense of ‘im only going to get this opportunity today.’ - leading people to stray from initial browsing into buying specifically to have it personalised. Not to mention the number of people who embraced the upcoming Christmas season and picked up additional items for gifts - realising that adding their name or initials made the gift that much more meaningful. That sense of exclusivity made the whole day more enticing.
Choosing the perfect personalisation
A big part of the day was helping customers decide exactly how they wanted their items personalised.
We helped customers choose:
- Their name or initials
- Embroidery colours
- The best placement for their design
- How the embroidery would work with the shape and style of their item
Every product was slightly different, which meant every personalisation had its own considerations.
We love this part of live embroidery because it gives customers the opportunity to be involved in the creative process. It's not simply a case of pressing a button - we're there to help customers create something they genuinely love.
Creating memorable brand experiences
Live embroidery is more than a personalisation service.
The Accessorixe x Good Manner launch was a brilliant example of how live embroidery can bring a brand even to life. Throughout the day there was a constant flow of shoppers; watching, talking and participating. The interaction creates an opportunity for the brand to connect with customers in a way traditional displays can not.
Being able to see their product become more personal in front of them made their brand experience continued long after the event had finished.
Looking for live embroidery for your next brand event?
We're always excited to work with brands, retailers and agencies looking for something a little different for a brand launch, brand activation, retail event or customer experience.
Our live embroidery and live personalisation service can be tailored around the products, audience and objectives of your event.
Whether you're looking to personalise clothing, accessories, bags, gifts or merchandise, we can bring our embroidery machine directly into your event or retail space and create personalised pieces for customers while they shop.
Interested in live embroidery for your next event?
Get in touch with Beth Wilson Embroidery through our ‘embroidery services’ to discuss your event, campaign or brand activation.
