Luxury Floral Machine Embroidery Designs - Instant Download

Bring luxury embroidery to your own studio with our collections, refined floral embroidery designs developed from our award-winning Love & Romance collection, winner of the National Embroidery Awards 2025.

Originally created for couture bridalwear, this designs have been thoughtfully simplified for home and small studio embroidery machines while maintaining the elegance and detail of the original artwork.

Award Winning Love & Romance Dress

Discover the inspiration, design development, creative challenges and photoshoot journey behind the creation of our award-winning embroidered dress on our Blog.

Returning to Our Roots

Returning to Rowes at Priory Gardens, where our very first photoshoot took place, we captured our new machine embroidery files among the flowers — bringing the collection back to where our creative journey began.

Flowers embroidered on to neutral banner, blowing in the wind in a flower field