Creating Memorable VIP Experiences with Live Embroidery at Tommy Hilfiger Trafford Centre
23rd May 2026
Trafford Centre, Manchester, UK.
At Beth Wilson Embroidery, we believe the most memorable events are those that give guests something personal to take away. That's exactly what we had the pleasure of delivering at Tommy Hilfiger's recent VIP shopping event at the Trafford Centre.
Hosted as a celebration for Tommy Hilfiger's loyal VIP members, the evening was designed to thank customers with a premium in-store experience. Guests enjoyed complimentary cocktails, delicious ice cream, exclusive shopping opportunities and, of course, our live embroidery station, where purchases could be personalised on the spot.
Our live embroidery activation gave customers the opportunity to customise their Tommy Hilfiger garments with initials, names and bespoke designs, transforming each purchase into a truly one-of-a-kind keepsake.
As always, Tommy Hilfiger polo shirts proved to be the most popular item for personalisation. Their timeless design makes them the perfect canvas for subtle embroidered initials or meaningful motifs. However, it was fantastic to see customers embracing their creativity, with embroidered jeans and chino trousers becoming increasingly popular throughout the evening. Watching guests explore different placement ideas and create something completely unique is one of our favourite parts of every event.
Live embroidery is much more than a personalisation service - it's an experience. Guests are drawn to watch each design being stitched in real time, creating natural conversation, excitement and a genuine connection with the brand. Rather than simply receiving a promotional gift, customers leave with something they helped create themselves.
For retailers, VIP evenings and brand activations, live embroidery offers a simple yet highly effective way to reward loyal customers. It transforms a purchase into a memorable experience, increases engagement in-store and creates a personalised product that customers will treasure for years to come.
We're incredibly grateful to Tommy Hilfiger Trafford Centre for inviting us to be part of such a fantastic evening and look forward to creating many more memorable experiences together.
Looking to elevate your next retail event?
Whether you're planning a VIP shopping evening, store opening, brand activation or corporate event, our live embroidery experiences help brands create meaningful moments that customers won't forget.
Get in touch today to find out how live embroidery can bring your next event to life.
